A logo without a system
A nice mark but no defined colours or fonts, so the brand changes appearance from place to place.
Brand Identity & Logo Design for Businesses
We design your logo and the visual system around it: colours, typography and ready-to-use applications, with brand guidelines that set out how the identity is used, so your brand looks the same everywhere it appears.
What exactly are we designing?
What's the difference between a logo, a visual identity and a brand system?
A logo is a single mark, a visual identity is the set of elements the brand appears in, and a brand system is the rules that keep their use consistent.
A logo on its own may be enough for some limited needs, but as a brand starts to appear across several channels, the need for a consistent visual system grows. We unpack the idea in the difference between a logo and a full brand identity.
| Logo | Visual identity | Brand system | |
|---|---|---|---|
| What it is | A designed mark or wordmark that identifies the business | Logo + colours + typography + graphic elements and applications | The identity + guidelines on how to use it and where its limits are |
| In our packages | Every package | Colour palette, typography, brand pattern, applications | A short guide in Business, a full guide in Advanced |
| What it gives you | Recognition | A consistent look across print, social and web | Consistency even when several people apply the brand |
Who it's for
- New businesses that need a logo and identity from the start.
- Businesses that have a logo but look different on a business card, social media and the website.
- Companies that want usage guidelines their team and outside designers can follow.
Problems we solve
Inconsistent applications
Cards, letterheads and social profiles that don't match. We design these from one system.
Files you can't actually use
A logo in one format only. We deliver colour, black-and-white and transparent versions, plus vector files in the packages that include them.
What each package actually delivers
These are the published deliverables of the identity packages, with nothing added:
| Logo Starter | Business | Complete Brand Identity | |
|---|---|---|---|
| Initial logo concepts | 2 | 3 | 4 |
| Revision rounds | 2 | 4 | 6 |
| Colour palette and typography selection | ✓ | ✓ | ✓ |
| Logo versions: colour, black & white, transparent | ✓ | ✓ | ✓ |
| PNG and JPG files | ✓ | ✓ | ✓ |
| Editable vector files | — | ✓ | ✓ |
| Business card, letterhead, email signature | — | ✓ | ✓ |
| Social profile image, cover and brand pattern | — | ✓ | ✓ |
| Invoice template, envelope, folder, ID card | — | — | ✓ |
| 3 social templates, icons and identity graphics | — | — | ✓ |
| Brand guidelines | — | Short | Full |
| Identity presentation | — | — | ✓ |
| Mockups to present the identity | 1 | 3 | 6 |
Any fundamental change after a logo direction has been approved is charged separately. Pricing and details are on the identity packages page.
What to ask before you start
What does a brand guide contain?
The short guide in Business covers logo usage, colour codes and core fonts. The full guide in Advanced adds safe spacing, correct and incorrect uses, and the identity's graphic elements.
The point of a guide is that anyone can use your brand without guessing. For more, read what brand guidelines are.
How are colours and typefaces chosen?
They're chosen to fit your business and stay legible on the web, in print and on social media, not just to look attractive.
For depth: how to choose brand colours and how to choose brand typography.
How do revisions work?
In a set number of rounds by package: two in Starter, four in Business, six in Advanced.
Once a logo direction is approved, revisions refine that direction. Changing the direction itself is charged separately.
How can an identity project run?
The steps vary with the size and requirements of the project, but they typically include:
Understanding the project and requirements
We start with what you do, who you serve and what your brand should say.
Logo concepts and visual direction
We present 2 to 4 initial concepts, depending on the package.
Revision and review
We refine the direction you choose within the agreed number of rounds.
Building the visual system and applications
We build the colours, typography and graphic elements, then apply them to cards, social and more, depending on the package.
Preparation and delivery
You receive the files in the agreed formats, and the brand guide if your package includes one.
Why AL WESAAM for this
- Deliverables are listed in detail for each package before work starts, including what isn't included.
- The number of logo concepts and revision rounds is known up front.
- Identity, website and store from one team, so the brand carries over as designed.
- Published guides on colour, typography, guidelines and measuring identity success, in Insights.
Packages and pricing
Identity package prices and what each includes are on visual identity packages.
Frequently asked questions
Do all packages include vector files?
No. Editable vector files come with Business and Advanced only.
How many logo concepts do I get?
Two in Starter, three in Business and four in Advanced.
Do you design business cards and letterheads?
Yes, in Business and Advanced. Advanced also adds an invoice template, envelope, folder and ID card.
What if I want to change direction after approving the logo?
A fundamental change is charged separately from the package.
Do you work with clients outside Egypt?
We deliver our services remotely to clients in Egypt, the UAE, Saudi Arabia and the wider Gulf.
Related services
Services clients often combine with this one:
Related articles
- The Difference Between a Logo and a Full Brand Identity
- What Are Brand Guidelines? How a Brand Guide Keeps Your Identity Consistent
- How to Choose Brand Colors for Your Visual Identity: Building a Brand Color System
- How to Choose Brand Typography: A Practical Guide to Building a Typography System
- How to Measure the Success of a Brand Identity: What Makes It Strong?
Ready to discuss your project?
Tell us about your business and what you need, and we'll come back with a clear next step.