A confusing buying journey
Unclear browsing and too many steps before payment. We build a direct path from product to cart to checkout.
E-commerce Store Design & Development
We build online stores as custom code with UI/UX design: a storefront where customers browse, add to cart and check out, and an admin dashboard where you manage products, inventory and orders.
What an online store actually is
An online store is more than a site that lists products. It's a selling system with two halves: the storefront (product browsing, product pages, cart, checkout) and the admin dashboard where you run products, inventory and orders.
We design and build both together, so buying is clear for the customer and running the store is practical for you.
Who it's for
- Merchants starting to sell online who want an organised store from day one.
- Businesses taking orders through WhatsApp or social media who need clearer order and stock handling.
- Existing stores that need a simpler buying journey or better mobile performance.
Problems we solve
Orders and stock handled by hand
An admin dashboard for products, inventory and orders, instead of spreadsheets and scattered messages.
A slow store that's hard to use on mobile
The design is responsive on every device, and speed optimisation is part of the Business and Advanced packages.
Unclear payment and shipping options
We set up shipping, and connect an online payment gateway in the higher packages, so options are clear at checkout.
Questions worth answering before you commit
What does an online store include?
Product, inventory and order management; categories and product search; customer accounts; cart and checkout; WhatsApp integration; a responsive design; SSL; and a domain and hosting for one year.
Higher packages add broader selling tools. A summary of the store packages:
| Starter | Business | Advanced | |
|---|---|---|---|
| Products at handover | 100 | 250 | 500 |
| Admin dashboard (products, stock, orders) | ✓ | ✓ | Advanced dashboard |
| Online payment gateway | — | ✓ | ✓ |
| Coupons, offers, wishlist, reviews | — | ✓ | ✓ |
| Shipping setup | Basic | Advanced | Advanced |
| SEO and performance | — | Basic SEO + speed | Advanced |
| Sales reports and Google Analytics | — | — | ✓ |
| Support after delivery | 15 days | 30 days | 60 days |
Full details and pricing are on the store packages page.
How does a customer browse and buy?
They open a category or search for a product, view its page, pick a size or colour if there is one, add it to the cart, and check out.
Every step should answer one question: what is this, what does it cost, and what happens next? So we design the product page, cart and checkout as one path rather than separate pages.
What happens to an order after the customer pays?
The order is created in the dashboard, payment is confirmed, the order is prepared and shipped, and its status is updated.
We walk through the whole journey in how the e-commerce order lifecycle works.
Does the store support online payment and shipping?
The Business and Advanced packages include an online payment gateway and advanced shipping setup. Starter includes basic shipping setup without online payment.
Integration with payment gateways and shipping services depends on the project's requirements, the market, and whether a technical integration is available with the service provider, so we confirm that a connection is possible before the project starts. We don't list specific providers here. Once payment and shipping are connected, the store receives notifications from outside services; verifying them and handling duplicates matters, and we explain why in e-commerce webhooks.
What about performance and security?
An SSL certificate is included in every store package, speed optimisation is included in Business, and advanced performance optimisation in Advanced.
We also review how the store works on different screen sizes, especially browsing products, the cart and checkout on a phone.
Can I manage the store myself, and can it grow?
Yes, you add products and manage stock and orders from the dashboard. The product limit at handover is 100, 250 or 500, depending on the package.
We develop the store so it isn't boxed in by a ready-made theme, and extra features can be discussed later as needed.
How can a store project run?
The steps vary with the size and requirements of the store, but they typically include:
Understanding the project and requirements
We establish what you sell and how customers should browse, pay and receive.
Planning content and user experience
We plan the store structure, categories and the purchase path.
UI/UX design
We design the key store pages and the purchase path.
Development and integration
We build the storefront and the dashboard for products, stock and orders, configure shipping, and connect an online payment gateway in the packages that include one, depending on the project's requirements.
Testing and review
We review the buying journey, the store's speed and how it works on different screen sizes before launch.
Launch preparation and handover
Domain, hosting and SSL are set up, then the store is delivered with 15, 30 or 60 days of support, depending on the package.
What you receive
Depending on the package:
- UI/UX design and development of the store.
- An admin dashboard for products, inventory and orders.
- Categories, product search, customer accounts, cart and checkout.
- WhatsApp integration and a layout that works on every device.
- A domain and hosting for one year, plus an SSL certificate.
- An online payment gateway, coupons, offers, wishlist and reviews in Business and Advanced.
- Sales reports, Google Analytics and an advanced dashboard in Advanced.
Relevant work
Stores we've built for clients. Each card opens the live store:
Why AL WESAAM for this
- A custom-built store with an admin dashboard, not products dropped into a generic theme.
- Every store package includes UI/UX design, a domain and hosting for a year, and SSL.
- The limits of each package are public: products at handover and length of support.
- A detailed explanation of how an order works behind the store, so you know what you're buying.
- Store, brand identity and website from one team if you need them together.
Packages and pricing
Store package prices and what each includes are on e-commerce store packages. If your store needs more than the packages cover, ask for a tailored quote.
Frequently asked questions
Are the domain and hosting included?
Yes, for one year in the store packages.
Which payment gateways and carriers do you support?
Integration with payment gateways and shipping services depends on the project's requirements, the market, and whether a technical integration is available with the service provider, so we confirm that a connection is possible before the project starts. Tell us what you need when you get in touch.
Can I manage products and orders myself?
Yes, from the admin dashboard.
Is there support after delivery?
Yes: 15, 30 or 60 days, depending on the package.
Can you promise conversion rates or sales?
No. We build a clear, manageable store; sales depend on your products and marketing, so we don't promise results.
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Ready to discuss your project?
Tell us about your business and what you need, and we'll come back with a clear next step.