What Determines the Cost of a Company Website?
Insights / Website Design

What Determines the Cost of a Company Website?

"How much does a company website cost?" has no single answer, because the price follows the scope of work, not the type of site. This article does not quote market averages, since we have no reliable source for them. It explains what moves the price up or down, and how to write a brief that produces quotes you can compare.

Key Takeaways

Short answer: scope sets the cost. The main drivers are page count and page types, UI/UX depth, unusual functionality (bookings, user accounts, an admin area), content readiness, languages, integrations, speed and technical SEO work, and support after launch.

AL WESAAM's published packages cover a single page up to 12 pages; current prices are on the packages page. Anything outside the packages is priced by its scope.

Why there is no single price

Two five-page sites can need very different amounts of work. Page count alone is a poor unit of measure: a contact page with a simple form is a different job from a services page that needs its own layout and several sections.

Work is therefore usually split into parts that can be priced separately:

  • Page planning and interface design (UI/UX).
  • Development of pages, forms and features.
  • Domain, hosting and SSL certificate setup.
  • Content preparation: writing or reviewing text and preparing images.
  • Technical work on speed and basic SEO.
  • Testing, review and handover, then support after launch.

The factors that change the price

The table links each factor to what changes in the work and to the question you should settle before asking for a quote.

FactorWhat changes in the workQuestion to settle before quoting
Number and type of pagesHow many distinct layouts are needed, and which pages share oneHow many pages? Which ones repeat the same template (e.g. service pages)?
UI/UX design depthTime spent planning, designing and reviewingIs a visual identity already in place, or must a visual direction be built for the site?
Extra functionalityAnything that needs development beyond showing content: advanced forms, bookings, accountsWhat should a visitor be able to do besides read and get in touch?
Editing content yourselfA back-end where text and images can be changedWho will update the site, and how often?
Content readinessTime to write, review and prepare imagesIs the copy and imagery ready, and who supplies it?
LanguagesEach language needs content and review; Arabic and English also need two page directions (RTL and LTR)Do you need two languages from day one?
IntegrationsConnecting the site to outside tools such as WhatsApp, maps or analyticsWhich tools must the site connect to?
Speed and technical SEOWork on images, code and heading structureIs search visibility a core goal from launch?
Domain and hostingRenewal cost after the first periodWho owns the domain, and who renews it?
Support after launchChanges and fixes after handoverWhat support is included, and for how long?

Source: Google Search Central: SEO Starter Guide

What "SEO basics" means when it appears as a line in a quote

It normally means preparing the site technically so search engines can read it: a unique title for each page, a suitable description, clear links, a logical heading structure and pages that work on mobile. That is preparation, not a ranking promise. Google's own guidance states there are no secrets that automatically rank a site first.

If a quote promises a specific position in search results, that is a reason to pause and ask the provider what the promise is based on.

Source: Google Search Central: SEO Starter Guide

What AL WESAAM's published packages cover

The published website packages step up by page count and design depth: Starter for a single page, Business for up to 4 pages, and Advanced for up to 12 pages. Each includes UI/UX design and development, a responsive layout, WhatsApp and contact-form integration, a domain and hosting for one year, and SSL. Business and Advanced add speed optimisation and basic SEO.

We don't repeat prices here, so that two versions can never disagree; the only reference is the website packages page. If you know how many pages and which features you need, compare that with what each package includes; anything beyond them is priced by scope.

Three illustrative scenarios

These scenarios exist to explain the factors; they are not delivered projects or client results.

ScenarioFactors that matter mostWhat to settle
A single-page presentation siteContent readiness and design depthIs presenting the business plus a contact button enough? (Close to the Starter scope by page count)
A services company site of about 8 pagesNumber of distinct layouts, content quality, languagesHow many different templates do the pages need? (Within the Advanced scope by page count)
A site with its own feature, such as bookings or accountsThe feature itself, more than the page countWhat are the business rules, and who manages the requests? (Outside the packages; priced by scope)

How to define your scope before asking for quotes

The aim is for every provider to receive the same brief, so you compare quotes built on the same scope:

  • State the site's goal in one sentence: what should a visitor do?
  • List the pages you need, and which of them share one layout.
  • Name any feature beyond showing content and getting in touch.
  • Say how ready the content is and who supplies it.
  • Say who will update the site after launch.
  • Specify the languages required.
  • Give the desired launch date and who has the final say on approvals.

Common mistakes when comparing quotes

These are logical observations about reading quotes, not statistics about client behaviour.

  • Comparing on page count alone, when page content and features are what drive the work.
  • Ignoring what comes after year one: domain and hosting renewal and support.
  • Assuming content is included without confirming it in writing.
  • Asking for features you may not actually need, which raises scope for no benefit.
  • Changing the page structure after the design is approved. In most web projects that means redoing part of the design and development, which is why structure should be settled early. What a company website needs before work starts covers these decisions.

Frequently Asked Questions

Is page count enough to compare two quotes?

No. Compare what the pages include in design, features and content, and what the quote covers in domain, hosting and support.

Do AL WESAAM's packages include the domain and hosting?

Yes, for one year in the website packages.

What if I need a feature that isn't in the packages?

It is priced by its scope; describe what you need and ask for a tailored quote.

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Have you defined your website's scope?

Tell us about your business, the pages and the features you need, compare that with what the website packages include, or ask for a quote for what falls outside them.

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